People at the core
'As specialists in experiencing the space, we create environments in which people feel comfortable'
A successful design is just the same as a piece of clothing that fits perfectly and feels comfortable. The user must feel a connection to it. They have to feel pride in it and be inspired by it, find comfort from it or be cheered by it. People are central in our work. What they see, feel, smell and hear influences their well-being. As specialists in experiencing space, we are well aware of the ingredients needed to create environments where people feel comfortable. The most important ingredient is identity. People, who can identify with a space in which they find themselves, feel at ease. We have the experts, experience and sensitivity that are needed to translate the identity of the user into a concept. We design from the heart.
The more users, the harder it is to fulfil all wishes and desires. Groen+Schild developed a workshop to help us access the 'tender side' and to rise above the personal. The values formulated in here are meaningful principles in the design process.